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Why CoinBase's $7M QR Code Super Bowl Ad Worked #ShortsCoinbase debuted a Super Bowl commercial that only featured a QR code, directing viewers to the cryptocurrency exchange's website. Combined, Coinbase, eToro and FTX saw their U.S. installs grow by a collective % on February 13 compared to the week prior. This continued. Coinbase's clever, DVD-inspired QR code Super Bowl commercial promoted the service with a free sign up and $3 million giveaway, but was also.